Savitha Rao has a background in international marketing and design. Currently focused on sustainability and social work. She strongly believes that each one of us can make a difference.
How would you describe your literary endeavour in a nutshell?
It’s a passionate attempt to inspire fellow Indians to contribute towards nation building.
Your writing is an inspiration. Where did you get the idea of writing such a book which is designed and developed for awareness especially relative to small things which we sometimes tend to ignore?
Thank you. My work in the space of sustainability showed me clearly that unless change happens at the individual level we cannot see changes at the macro level. A meeting with PM Modi inspired this idea in me. At first I practiced it myself by consciously doing something once a week. As I started to do so my lateral vision seemed to expand. I could walk on the same street and spot someone to whom I could be of help. Then, I involved family and friends in the endeavour. Found their experiences heartening. A couple of years later I felt a book would be an effective way to communicate the WHY and the many hows in which one can be an India Positive Citizen.
Are there any easter eggs in your book that only a few people will find?
The book connects with every Indian. Each reader will find in it inspiration based on their based life circumstances. Many people from the armed forces – serving soldiers and veterans have read the book. Their response largely was – I am doing several things shared in the book. But now I see more ways in which I can make a difference. Some citizens found the stories on civic action very inspiring. They were struggling with some issues in their locality. The stories in the book showed them actionable ways in which to approach it. People in the corporate sector have appreciated that in their time strapped life there are so many ways in which they can make a difference.
There are so many unique thoughts in your book. What is the most difficult thing about writing non fiction and establish facts related to political opinions?
There is actually nothing political about the book or the initiative. It about building a deep connect between the citizen and India. The journey of an Indian citizen becoming an India Positive Citizen. The challenge in the writing process was that there was no reference available. So, I had to follow my heart in writing and structuring the content. At one point I had a lot of sections written. The challenge was to structure it in a way that makes it easy for the reader.